Research Guides: Marketing: Books, ebooks and Video

RKMA Titles

For links to more open access books:

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College of Education and Human Development | University of Minnesota

EBSCOhost Ebook Collection (EBSCO) This link opens in a new window
Full text of electronic books from most subject areas including reference works, scholarly monographs, literature and fiction. Also includes a large number of public domain titles.

Ebook Central (formerly Ebrary) This link opens in a new window
Formerly known as Ebrary. Ebrary bookshelf contents can be transferred to Ebook Central; click on the Bookshelf link to start the process (while on campus). Contains ebooks in all subject areas; currently more than 100,000 titles.

Gale eBooks (GALE) This link opens in a new window
Gale eBooks (formerly Gale Virtual Reference Library) offers full-text access to encyclopedias, almanacs, and specialized reference sources for multidisciplinary research.

SAGE Brief Guide to Marketing Ethics by Sage Publications Staff
Call Number: HF5415 .S228 2012
ISBN: 9781412995146
Publication Date: 2012
Internet Marketing Start to Finish by Catherine Margaret Juon; Dunrie Allison Greiling; Catherine Buerkle
Call Number: HF5415.1265 .J86 2012
ISBN: 9780789747891
Publication Date: 2012
The Third Screen by Chuck Martin
Call Number: HF5415.1265 .M3288 2011
ISBN: 9781857885644
Publication Date: 2011
Marketing Your Business by John Westwood
Call Number: HF5415.13 .W484 2011
ISBN: 9780749462727
Publication Date: 2011

Academic Video Online This link opens in a new window
Academic Video Online [AVON] delivers more than 64,000 titles spanning the widest range of subject areas including anthropology, business, counseling, film, health, history, music, and more. For guides and tutorials, see the AVON LibGuide.