Below are selections from Waterfront Plaza Library's Reference Collection and eBook holdings
STYLEBOOK
The Associated Press Stylebook
Available through the AP Stylebook Online
On-campus access only.
"The industry's best-selling reference for more than 30 years, essential for journalists, students, editors and writers in all professions." Useful in developing press releases, media alerts and other press packet materials.
ENCYCLOPEDIAS
Encyclopedia of American Industries - 6th ed.
HC102.E53 2011
Wiley International Encyclopedia of Marketing, 7 vols.
HF5415.W54 2011
Encyclopedia of Public Relations - 2013
Available as an eBook via EBSCO ebook collection.
DIRECTORIES
Directory of Business Information Resources
HF54.52 .U5 D567 2011
Look in the table of contents for: Advertising; Direct Marketing; Marketing; and Public Relations.
Gale Directory of Publications and Broadcast Media
PN4867 .A97 2012
Listings of newspapers, magazines/journals, radio, television, and cable stations, and communication companies, arranged by country, state, city. Covers ad rates, circulation statistics, local programming, key personnel, and more. Vol. 4 arranges the listings by media type.
SRDS Online (Standard Rate and Data Service) Online Database (Communication)
Claim a free copy of "2020 Industrial Marketing Planning Kit"
DEMOGRAPHICS / MARKET: Resources for understanding statistics about consumers.
Entertainment, Media & Advertising Market Research Handbook 2013-14 by RKMA
African Marketing Data and Statistics, 3rd ed.
HF5415.12.A35 A37 2011
American Incomes: Demographics of Who Has Money 2015
Consumer Asia Pacific and Australasia 2011
HC460.5.Z9 C66 2010
The Directory of Business Information Resources
HF54.52.U5 D567 2011
Future Demographic: Global Population Trends and Forecasts to 2030
HA155 .F88 2012
Latin American Marketing Data and Statistics
HF5415.12.L3 L377 2011
Market Share Reporter
HF1008 .M35 2012
MediaWeek. "Market Indicators"
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Who's Buying Series (available as eBooks)
Who's Buying Alcoholic and Nonalcoholic Beverages 2013
Who's Buying Apparel 2015
Who's Buying Entertainment 2015
Who's Buying Groceries 2015
Who's Buying Health Care 2013
Who's Buying Household Furnishings, Services, and Supplies 2013
Who's Buying Transportation 2013
Who's Buying at Restaurants and Carry-outs 2015
Who's Buying by Age 2013
Who's Buying by Race and Hispanic Origin 2015
Who's Buying for Travel 2015
Who's Buying - Executive Summary of Household Spending 2013