HPU Discovery Library Catalog
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Encyclopedias are important sources to consider when starting research on a topic, as they provide concise and comprehensive information on a wide range of subjects.
Encyclopedia of Public Relations by
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Concise Encyclopedia of Advertising by
Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
The PR Masterclass: How to Develop a Public Relations Strategy That Works! by 
Share This Too: More Social Media Solutions for PR Professionals by 
World Class Communication: How Great CEO's win with the Public, Shareholders, Employees, and the Media by 
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design by 
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force by 
American Marketplace: Demographics and Spending Patterns by 
