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Business: Company & Industry Research

How to Read a 10-K

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Market Shares

How do I determine a particular company's market share?

A company's market share is its sales measured as a percentage of an industry's total revenues.

Determine a company's market share by dividing its total sales or revenues by the industry's total sales over a fiscal period. Use this measure to get a general idea of the size of a company relative to the industry.

 Total sales (Revenues) / Industry's total sales, over fiscal period

From Investopedia